B.Sc. CHEMISTRY

Ph.D. Business Administration

The department of Business Administration, USTM offers research facilities as well as opportunities in the following Thrust areas:

A. Human Resource

– Organisational Behaviour (OB)
– Labour Welfare
– Industrial Relation
– Compensation Management
– Leadership
– Team building and Team Management
– Motivation
– Training and Development
– Capacity Building
– Work Life Balance and Stress Management
– Emerging concept related to HR field

B. Finance

– Non- Performing Assets
– Risk Management
– Stock Market
– Derivatives
– Working Capital Management
– Corporate Social Responsibility (CSR)
– Micro Finance
– Banking sector
– Financial inclusion
– Corporate finance
– Carbon Finance
– Emerging concept related to Finance field

C. Marketing

– Consumer Behaviour
– Brand Awareness and its impact
– Marketing Strategy
– Pricing Strategy
– E-Commerce
– Advertising
– Promotional activities
– Emerging trends related to Marketing field

D. Entrepreneurship

– Rural Agri-entrepreneurship
– Diversified areas of Entrepreneurship with special emphasis on North Eastern region.
– Women Entrepreneurship
– Conceptualising small scale livelihood options to commercialisation
– Emerging trends in Entrepreneurial field

List of Ph.D. Supervisor

Name of the Guide Specialization Contact Details
Dr. Amit Choudhury E- Learning, H.R. Business Administration
Dr. Rashmi Baruah Human Resource Management
Dr. Parbin Sultana Statistics, Production and Operation Management, Demography, Research Methodology and Data Science( Machine learning, Artificial Intelligence)

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University of Science & Technology,

Techno City, Kiling Road, Baridua, 9th Mile, Ri-Bhoi,

Meghalaya-793101

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